The Last Wish campaign, driven by Samsung's brand philosophy of "connect," utilized KIST's 3D age progression technology to reunite families separated by the Korean War. By predicting current likenesses from old photographs, the campaign created a poignant exhibition showcasing the families' stories, attracting nearly 1,000 visitors and gaining extensive media coverage. While Samsung products weren't explicitly featured, the campaign demonstrated technology's power to enable meaningful connections and resonate with the universal desire for reunion.
